How Companies Are Walking Into Legal Trouble Unknowingly

Artificial intelligence (AI) has become a cornerstone of innovation, driving efficiencies and unlocking new opportunities across various sectors. However, as companies enthusiastically integrate AI into their operations, many are inadvertently stepping into legal quagmires, particularly within the European context.

It’s imperative to understand the legal risks associated with AI, recognise common pitfalls and consider proactive measures such as AI compliance audits to navigate this complex terrain effectively.

Understanding the Legal Risks of AI in Europe

The European Union (EU) has been at the forefront of establishing a comprehensive regulatory framework for AI. The cornerstone of this effort is the Artificial Intelligence Act (AI Act), which aims to ensure that AI systems used within the EU are safe, transparent and respect people’s fundamental rights.

The AI Act categorises AI applications based on risk levels:

  • Unacceptable Risk: AI systems deemed to pose a threat to individuals’ rights and safety are prohibited. This includes applications like social scoring systems and real-time biometric identification in public spaces without proper safeguards. EU

  • High Risk: These systems significantly impact areas such as healthcare, education, employment and law enforcement. High-risk AI applications are subject to stringent requirements, including robust risk management, data governance and human oversight. EU

  • Limited and Minimal Risk: AI systems that pose limited or minimal risk are subject to lighter regulations, primarily focusing on transparency obligations.

Non-compliance with the AI Act can lead to substantial penalties, mirroring the enforcement mechanisms of the General Data Protection Regulation (GDPR). Companies found in violation may face fines amounting to millions of euros or a significant percentage of their global turnover. EU

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Common Mistakes Leading to Legal Challenges

Despite the clear regulatory landscape, companies often make missteps in their AI implementation strategies. Some prevalent mistakes include:

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  • Utilising Non-Compliant AI Chatbots: Deploying AI chatbots without ensuring they meet EU standards can lead to violations. For instance, if a chatbot processes personal data without explicit consent or lacks transparency in its operations, it may breach the AI Act’s provisions.

  • Unapproved Data Processing Practices: AI systems rely heavily on data. Processing data without adhering to GDPR guidelines – such as obtaining proper consent or ensuring data anonymisation – can result in legal repercussions. Primas Law
  • Neglecting Human Oversight: The AI Act mandates human oversight for high-risk AI applications. Relying solely on automated systems without human intervention can lead to accountability issues, especially if the AI system’s decisions adversely affect individuals. EU

  • Insufficient Transparency: Users must be informed when they are interacting with AI systems. Failing to disclose this information undermines user trust and violates transparency requirements.

  • Inadequate Risk Assessment and Documentation: Before deploying AI systems, especially those classified as high-risk, companies are required to conduct thorough risk assessments and maintain detailed documentation. Skipping this step can lead to non-compliance and increased liability. EU

The Role of AI Compliance Audits

To mitigate these risks, companies should consider implementing AI compliance audits. An AI compliance audit is a systematic evaluation of an AI system to ensure it adheres to legal, ethical and technical standards. Key components of such an audit include:

  • Data Quality Assessment: Ensuring that the data used for training AI models is accurate, unbiased and processed in compliance with data protection laws. Zendata

  • Algorithmic Evaluation: Examining the AI algorithms for fairness, accountability and transparency. This involves testing for biases and ensuring that the AI’s decision-making processes can be explained and justified. auditboard.com

  • Compliance with Governance Frameworks: Verifying that the AI system aligns with established governance frameworks and industry-specific regulations. auditboard.com

  • Human Oversight Mechanisms: Ensuring that there are protocols in place for human intervention, especially in high-risk AI applications.

  • Continuous Monitoring and Reporting: Establishing processes for ongoing monitoring of the AI system’s performance and compliance status, with regular reporting to relevant stakeholders.

Conducting regular AI compliance audits not only helps in identifying and rectifying potential issues but also demonstrates a company’s commitment to ethical AI practices, thereby enhancing its reputation and trustworthiness.

Final Thoughts

The integration of AI into business operations offers unparalleled advantages. However, it’s crucial to approach AI adoption with a keen awareness of the accompanying legal responsibilities. Neglecting AI compliance is akin to “playing with fire,” where the potential for innovation is overshadowed by the risk of legal infractions.

Are companies being too relaxed about AI compliance? It’s time to engage in a meaningful dialogue and take proactive steps to ensure that the deployment of AI technologies aligns with legal standards and ethical considerations. By doing so, businesses can harness the full potential of AI while safeguarding themselves against unforeseen legal challenges.

In conclusion, as we stand on the cusp of an AI-driven era, the onus is on companies to navigate this landscape diligently. Embracing AI compliance audits and fostering a culture of transparency and accountability will not only mitigate legal risks but also pave the way for sustainable and responsible AI innovation.

North Atlantic

Victor A. Lausas

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