You see the hype. The headlines. “AI for customer service! AI Chatbots for all!”, but when you look closer, it’s all the same:
- A parade of U.S.-made, stitched-together no-code tools you can’t trust with your data, because they’re not fully compliant even if they say so.
- Solutions that promise the moon, but come with an enterprise price tag that would bankrupt most SMBs.
- AI products that rely on sending your customer conversations across the Atlantic, through OpenAI, Google, or Anthropic, just to answer a basic question, not to mention sending your customer’s private and personal data to the very same address, too.
And you’re left asking: Where’s the solution for us – the businesses that want real compliance, real control and a fair price? Without the black box API spaghetti.
The Only High-Sec RAG Solution With SMB Price in The World?
When I reflect on what we’re building at North Atlantic, I don’t sugar-coat it. We’re setting a new standard: The first – and right now only – company to offer a registered, CE-certified Retrieval-Augmented Generation (RAG) solution for the high-security sector at an SMB‑friendly price. There isn’t anyone else (that I know of) in the SMB price range.
Most people just shrug their shoulders and move on. Don’t be like most; read on.
Here’s why this matters: The EU AI Act is no longer distant legislation – it’s enforceable regulation soon enough, and the regulators expect organisations to start preparing now. You will not be allowed to deploy or continue using a high-risk system after the deadline, unless all requirements (registration, CE marking, human oversight, logging, etc.) are in place.
The EU AI Act explicitly puts the burden of compliance on you, the deployer – not some distant provider. Failure to comply could cost you €35 mil or 7% of your global turnover. No sane CEO or board will want to risk that. We offer proactive compliance, not reactive scrambling.
The EU AI Act in August 2027
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High‑risk AI systems are clearly defined in Annex III of the AI Act. This includes tools used in areas like legal research, healthcare, HR, and finance. If your AI is used for case law research in law firms or contract analysis in medtech, it’s a high‑risk system by law. AI Act
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Under Article 49, providers must register their high‑risk AI systems in a central EU database before they can be used or sold. Meanwhile, deployers who are public bodies or using these systems on behalf of public entities must also ensure they are registered before use. AI Act
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Article 26 spells out clear obligations for deployers, including:
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Use the system only after it’s been officially registered.
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Implement robust human oversight, incident reporting, and monitoring measures.
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Maintain logs, perform impact assessments, and up‑skill staff. AI Act
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In short: if your organisation uses an unregistered high‑risk AI system, you are breaking the law. Plain and simple.
What Makes NORAI Stand Out?
We’re CE‑marked. We have conducted a full conformity assessment, issued a Declaration of Conformity, and can legally affix the CE mark to our RAG Bot.
We’re registered (or will be immediately upon portal launch). Our system lives in the official EU database, and deployers can legally use it once they verify it’s listed. A mere technicality for us at this stage.
We meet deployer obligations out of the box:
Human oversight and intervention are built in.
Full audit‑ready logs.
On‑prem or EU‑hosted GPU infra – no APIs, no data leakage beyond your control.
Pre‑built compliance documentation and readiness for impact assessments.
Result? SMBs and high‑security teams get legally compliant, enterprise‑grade AI – without paying enterprise‑grade prices or spending months assembling a compliance framework.
Our "First‑To‑Market" Advantage
Let’s be honest: While many vendors are scrambling to retrofit compliance, we launch with it. That gives us a Tesla moment before the industry even realises what’s coming.
Timing is everything. The enforcement clock for high‑risk AI deployers starts in August 2027 – just two years away. lw
Most businesses are unprepared. Right now, they’re using default tools like ChatGPT for legal or HR work, completely unaware they’re about to operate illegally.
When those tools fail compliance audits or trigger breaches, our RAG Bot is the only practical, off‑the‑shelf, EU‑legal alternative.
Why This is About More Than Tech - It's Strategic Timing
We built in human oversight because it’s required. Today that’s a compliance checkbox. Tomorrow that’s a marketing asset. Hard to match.
We prepared documentation and logs because it’s the law. Tomorrow, it’s evidence of trust and due diligence.
We’re launching with registration because otherwise companies can’t use us legally.
That’s more than product‑led growth. That’s regulation‑driven demand. By investing in NORAI now, you will have time to evaluate and assess, and if necessary, to adjust. Two years go by fast, and by then it’s already too late. Build around infrastructure that is fully compliant from the start and, most likely, has gone through multiple iterations you had a say in by the time the others wake up. That’s the first-mover advantage. That’s why the timing matters.
What Boards Should Ask Right Now
Are you using unregistered AI tools? If yes, you are directly exposed to fines up to €35m or 7% of global turnover. wilmerhale lw
Do you have human oversight, logging and impact processes in place? If you’re using high-risk AI for case law, HR screening, or fraud detection, legally you must.
When the AI register portal opens (Aug‑Sep 2025), will you be ready? If not, you’ll be scrambling alongside everyone else.
A Message to Decision‑Makers
Regulation of AI is shifting from rhetoric to rule. If your organisation handles laws, contracts or personal data, your CEO or compliance officer needs to ask:
What AI tools are we using today – and are they CE‑marked?
Are those tools registered in the EU database?
Do we fully control human oversight and logging in‑house?
If the answer isn’t a confident “yes”, you’re vulnerable. And that vulnerability is now your opportunity. NORAI RAG Bot will give you peace of mind, time and compliance straight out of the box.
Investors Reading?
There are an estimated 2 million organisations (we estimated 2 million conservatively based on sector analysis) in EU sectors covered by GDPR, NIS2, and the AI Act – legal firms, finance, medtech, government, HR, etc. Add every company globally looking for secure AI. This is the TAM. lw ics
👉 Sell a RAG Bot licence at €50,000 x 2 million = €100 billion.
Even a tiny slice of the market – say 0.01% = 200 clients, with €5K monthly recurring – means €10+ million ARR. Add in our future stack, and that multiplier only scales. This is not hype. It’s math. It’s a legal mandate. And it’s happening now.
This isn’t about bragging. It’s about purpose. At North Atlantic, we’re not just building another AI tool. We’re constructing a compliance‑by‑design future for Europe’s businesses – starting with the RAG Bot, and many more on the desk.
Final Thoughts
To be completely transparent, no one in the world can claim to be an officially registered provider yet – because the EU portal isn’t open. But our compliance is already complete, and we’re positioned to be the first on the registry the moment it goes live.
To the high‑sec underdogs, the firms wrestling with legacy systems and legal binders: We see you. We built this for you.
To our competitors scrambling to retrofit compliance: Good luck catching up. By the time you realise this, we’re already registered. We’re already CE‑marked. And we’ve built the oversight your buyers will demand.
Regulation is not a barrier – it’s a driver. If you lean into it, you win. And we intend to win big – for our team, our customers, and for our future.
Want to see it yourself? Book a demo.
Victor A. Lausas
Chief Executive Officer
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